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The Style Underground is an e-magazine for women who love hats, headscarves, and modest clothes.

My name is Julie Diana. I help modest women find clothes that match their values of dignity and self-worth.


Your passion for headscarves, hats, and modest clothes is a natural expression of who you are and what you believe in.

I do the legwork of finding you affordable headwear and size-inclusive garments that ship to your door. 


I believe every day of your life, no matter how simple, is worth dressing up for.

These modest outfits are for daily life in our times. For you, for today.

It takes confidence to wear hats and headscarves in a time and place where few others do. I'm here to support you.

My taste in headscarves is unique because I favor understated elegance. A hint of sophistication.

Recently, many hat brands in America have folded. I'll still find you affordable, well-constructed hats for all head sizes.

You wont find politics or proselytizing here. Only fashion.

As a fashion major at Parsons School of Design, I developed an eye for artistic elements.

My experience designing and sewing womenswear has given me a superior eye for craftsmanship, fabrics, and fibers.

The Style Underground exists so that modest women feel seen and catered to. 

Join thousands of other like-minded women on our social media, and by signing up for the newsletter below.


                 Julie Diana



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